Welcome To The San Diego County Lodging Association

The San Diego County Lodging Association is a federation of hotel and motel owners and operators representing approximately 20,000 rooms in lodging establishments throughout the county. Members range from small family-owned properties to major convention hotels.  The Association also represents allied member businesses that are affiliated with the San Diego visitor industry.

The mission of the San Diego County Lodging Association is to serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government.

The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media.

SDCLA Events

Annual Membership Luncheon Meeting & 2023-24 Board Installation


SDCLA Safety Luncheon: What Keeps You Up At Night?

Running a hotel has become more difficult over the years. The race to keep up with regulations, trends, and evolving travel habits has led to many sleepless nights for owners, operators, and managers.

SDCLA’s “What Keeps You Up At Night” Luncheon is an opportunity to dive into topics such as administering internal guest security, increased number of external homeless interactions, and the regulatory compliance requirements of OSHA Safety; as well as an overlay on how the global pandemic has changed the overall guest experience and expectation at hotels.

Todd Seiders, the Director of Loss Control for PETRA Risk Solutions, is a much-sought-after speaker and an expert in hotel safety, security, and loss prevention. His knowledge and experience are deep, and he is thoughtful and entertaining in how he communicates these difficult subjects.

Todd has 20 years of law enforcement experience, with a large portion of his career spent in the Anaheim Disney Resort area, addressing hotel, tourism, and amusement park issues, and serving as Director of Loss Prevention for a large airport Marriott Hotel. Todd is a Certified Lodging Security Director awarded by the American Hotel Lodging Association.

SDCLA also will welcome and celebrate its 2023-24 board members with an installation ceremony to kick off what we anticipate will be an exciting and engaging year for San Diego County hotels.

We look forward to seeing you on Thursday, June 8, 2023 at The Lodge at Torrey Pines.

Register today!

The Gold Key Awards celebrate the truly exceptional professionals that exemplify the very best of the San Diego hospitality and tourism industry.

The 43rd Gold Key Awards presentation, co-hosted by the San Diego County Lodging Association and the Hospitality Sales and Marketing Association International (HSMAI San Diego), were held on February 23, 2023, at the Sheraton San Diego Hotel & MarinaTen hospitality professionals, who exemplify the very best of San Diego County’s hotel community, were presented Gold Key Awards before a gala audience of hotel, political and business leaders.

Click here for more information about this year’s event and winners.


SDCLA members can access human trafficking prevention training at no cost through our partnership with Businesses Ending Slavery & Trafficking (BEST). Everyone who completes the training will receive a certificate and be in compliance with California Senate Bill 970, which requires that hotel and lodging employees who are likely to interact with victims of human trafficking undergo at least 20 minutes of human trafficking awareness training and education.

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