Welcome To The San Diego County Lodging Association

The San Diego County Lodging Association is a federation of hotel and motel owners and operators representing approximately 20,000 rooms in lodging establishments throughout the county. Members range from small family-owned properties to major convention hotels.  The Association also represents allied member businesses that are affiliated with the San Diego visitor industry.

The mission of the San Diego County Lodging Association is to serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government.

The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media.

SDCLA Events

Thank you for attending the 2nd Annual Hotel Economic Forecast Lunch Meeting

For the better part of 2022 through 2023, the hotel industry has been in a steady state of recovery – does this mean we are back to normal? After the past couple of years, do we even know what normal leisure, business and international travel looks like?  If not, how do we budget for next year? 

SDCLA hosted the 2nd Annual Hotel Economic Forecast on Thursday, September 14, 2023, at the Westin San Diego Gaslamp Quarter.

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We would like to thank our 2024 Hotel Economic Forecast Lunch Sponsors,
BlueSky Restoration Contractors and Commercial Energy.

The Gold Key Awards celebrate the truly exceptional professionals that exemplify the very best of the San Diego hospitality and tourism industry.

The 43rd Gold Key Awards presentation, co-hosted by the San Diego County Lodging Association and the Hospitality Sales and Marketing Association International (HSMAI San Diego), were held on February 23, 2023, at the Sheraton San Diego Hotel & MarinaTen hospitality professionals, who exemplify the very best of San Diego County’s hotel community, were presented Gold Key Awards before a gala audience of hotel, political and business leaders.

Click here for more information about this year’s event and winners.


SDCLA members can access human trafficking prevention training at no cost through our partnership with Businesses Ending Slavery & Trafficking (BEST). Everyone who completes the training will receive a certificate and be in compliance with California Senate Bill 970, which requires that hotel and lodging employees who are likely to interact with victims of human trafficking undergo at least 20 minutes of human trafficking awareness training and education.

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