Welcome To The San Diego County Lodging Association
The San Diego County Lodging Association is a federation of hotel and motel owners and operators representing approximately 20,000 rooms in lodging establishments throughout the county. Members range from small family-owned properties to major convention hotels. The Association also represents allied member businesses that are affiliated with the San Diego visitor industry.
The mission of the San Diego County Lodging Association is to serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government.
The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media.
SDCLA Events
Thank you for attending the 2025 Annual Hotel Economic Forecast. We hope you found value in both the forecast and the opportunity to network with fellow industry members. In summary, the presentations highlight both challenges and opportunities for the region’s hotels and resorts. Hotels are projected to experience fluctuations in occupancy rates, a moderate increase in average daily rates (ADR), and ongoing issues related to labor shortages and rising operational costs. However, growth in domestic travel and heightened demand for sustainable tourism offer promising prospects.
A special thank you to our presenters: Gary London, Principal at London Moeder Analyst, Nathan Kelley, Research Director for the San Diego Tourism Authority, and Bob Rauch, CEO of RAR Hospitality.
=We would like to thank our Event Lunch Sponsor, Hospitality Staffing Solutions.
If you are interested in sponsorship opportunities for an upcoming event, contact Erika Costa at erika@calodging.com or 916-554-2665.
SDCLA MEMBER BENEFIT
HUMAN TRAFFICKING AWARENESS TRAINING
SDCLA members can access human trafficking prevention training at no cost through our partnership with Businesses Ending Slavery & Trafficking (BEST). Everyone who completes the training will receive a certificate and be in compliance with California Senate Bill 970, which requires that hotel and lodging employees who are likely to interact with victims of human trafficking undergo at least 20 minutes of human trafficking awareness training and education.
